Red Entertainment and Afro Culture are promoting #iamnot4sale as a platform for raising awareness of the plight of African migrants being sold as slaves in Libya. We are staging fundraising events to raise money for those who have been directly affected. We encourage artists to sing against slavery with initiatives like the #iamnot4sale Song Challenge.

We are also proactively working to prevent migrants from using the illegal route to Libya known as the “backway”, by supporting initiatives on the ground. The first initiatives are in Gambia, where we have partnered with organisations preventing young people from undertaking this journey to Hell. We are also supporting returnees’ reintegration into their communities.